Search Engine Marketing- A method of online advertising that targets search users and social media users. As the name describes it, you only pay when someone clicks on your ad, as opposed to traditional advertising where you usually pay for exposure or views. This helps your narrow your budget and make it targeted to an audience that shows interest or searches for your products and services. Usually in search engines Pay-Per-Click will guaranteed you top spots on the search results page thus it generates lots of clicks and traffic to your website. As seen in the example ads also contain a little description with the label "ad" on the top left that describes the section as paid advertising. Most Pay-Per-Click platforms offer a bidding system that takes into account many factors for rank positions and for cost per click. This method is the preferred source of traffic for many business and usually it's the fastest to implement and provide measurable results.

Local SEO This refers to the process of optimizing your online presence at the local level. Over 40% of searches are local so is important for your business to have a presence in the local map of search engines and other platforms. The second section of a search engine results page is usually dedicated to the local map, just like in our example, this refers to businesses withing close proximity to the user that offer services or products relevant to what the user searched for. Having a campaign for Business Listings or Local SEO helps your business by consolidating your business information in one dashboard and distributing to over 1000 websites, local platforms, GPS devices and more. Search Engines are cleared that having a well built local presence will help boost your online presence in other areas such as SEO. Reputation management is also part of this feature since most search engines offer the possibility for users and previous customers to review and rate businesses, as you can see in our example the star rating varies and display as graphical representation of your reputation rating. Additionally, this can be link to your advertising campaigns to also increase trust and confidence for possible customers.