Search Engine Optimization

Search Engine Optimization - Driving Growth Through Search Engines

  • Increase Website Traffic
  • Generate More Leads And Sales
  • Refine Your Content
  • Improve Your Online Presence
  • Grow Your Brand Across Channels
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Search Engine Optimization
search engine marketing

Structure Of A Search Results Page

A search engine is a directory database that provides relevant valuable information to a search user when they are looking for information. Below you will find a sample of a search engine results page and we break down each section for you to understand each of our services within search engines.

1. Pay-Per-Click

Search Engine Marketing - A method of online advertising that targets search users and social media users. As the name describes it, you only pay when someone clicks on your ad, as opposed to traditional advertising where you usually pay for exposure or views. This helps your narrow your budget and make it targeted to an audience that shows interest or searches for your products and services. Usually in search engines Pay-Per-Click will guaranteed you top spots on the search results page thus it generates lots of clicks and traffic to your website. As seen in the example ads also contain a little description with the label "ad" on the top left that describes the section as paid advertising. Most Pay-Per-Click platforms offer a bidding system that takes into account many factors for rank positions and for cost per click. This method is the preferred source of traffic for many business and usually it's the fastest to implement and provide measurable results.

2. Business Listings or Local SEO

This refers to the process of optimizing your online presence at the local level. Over 40% of searches are local so is important for your business to have a presence in the local map of search engines and other platforms. The second section of a search engine results page is usually dedicated to the local map, just like in our example, this refers to businesses within close proximity to the user that offer services or products relevant to what the user searched for. Having a campaign for Business Listings or Local SEO helps your business by consolidating your business information in one dashboard and distributing to over 1000 websites, local platforms, GPS devices and more. Search Engines are cleared that having a well built local presence will help boost your online presence in other areas such as SEO. Reputation management is also part of this feature since most search engines offer the possibility for users and previous customers to review and rate businesses, as you can see in our example the star rating varies and display as graphical representation of your reputation rating. Additionally, this can be link to your advertising campaigns to also increase trust and confidence for possible customers. 

3. Search Engine Optimization (SEO)

The last section of your search engine results page is the "Organic Listings" section. They are referred as "Organic" because there aren't any financial advertising processes that will give you a position on the page and Google doesn't charge any money to the websites that dominate the first page in this section. Instead, Google promotes and rewards websites that follow a list of technical factors that make such websites easy to understand and relevant to the users search interest. The goal is to make the search results page as relevant as possible for the user. In order for your website to rank here, it needs to have several technical aspects optimized to make it "Search Engine Friendly". SEO is the most powerful tool of this list of advertising techniques in terms of generating traffic to your website but it also requires the most time and maintenance since it's highly competitive for most industries.

Search Engine Optimization Services

SEO
Audit

An audit looks at the current state of your website. We develop strategies to improve your rankings and SEO strategies.

Keyword Research

Finding keywords and phrases focusing on ranking and traffic generation. Strategically selecting keywords to improve your traffic.

SEO Copy
Creation

From copy writing for your product or service pages to blogging and creating content for your external platform. Content is essential for SEO.

Link
Building

Getting bloggers and other websites to link to your content helps your rankings increase for SEO. Good quality content is a strong factor for Search Engines.

On Page Optimization

Optimizing your content and making sure your page is crawl-able by search engines. Making all aspects of your page search engine friendly.

Custom
Reporting

Regular reports to show what efforts generate success. See where your traffic is coming and what your visitors are doing on your website.

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Factors For SEO Success

Search Engine is an ongoing process that requires is always changing with updates from search engines, it can be difficult for businesses to keep up with changes. Search Engine Optimization involves research and a well executed plan that considers all factors. Below you will find some of the factor necessary for SEO Success.

Content

Quality Content
  • Quality Level
  • Depth Level
  • Media Usage
  • Answer To Questions
  • Keywords Used
  • Freshness
  • Research

User

Who's Visiting
  • Location
  • Navigation
  • Visits History
  • Intent

Links

Who's Linking
  • Value
  • Anchor Links
  • Backlinks

Trust

Value Of Site
  • Authority
  • Engagement
  • Reputation

HTML

HTML Tags
  • Titles
  • Descriptions
  • Headings
  • Mobile First

Architecture

Site Structure
  • Easy To Crawl
  • Mobile Friendly
  • Duplicate Content
  • Site Speed
  • SSL Certificate
  • Url structure

It's Easy To Get Started

1

Set up a Free Consultation With One Of Our Experts

2

Go Over Your Business And Marketing Goals.

3

Design An Advertising Strategy That Will Adjust To Your Needs

4

Start Getting Customers & Growing Your Business

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