Analytics
Analytics - Measure And Analyze Your Audience Behavior
- Obtain Insights On Your Customers Behavior
- Measure Effectiveness
- Test Your Site For Success
- Improve Your Decision Making
- Increase Your Leads And Sales
![Analytics](https://sheafmediagroup.com/wp-content/uploads/2020/04/Analytics.jpg)
Understanding Analytics & Measuring
Tracking and measuring visits and behavior is important to improve your goals, performance and customer experience. Data analysis can help you make predictions and improve strategic decisions to increase results. Understanding the main data factors can help you acknowledge where to focus your attention. Below are some important points.
KPI
KPI stands for Key Performance Indicator and basically it's a quantifiable value that indicates how effectively a business is achieving a performance objective. It's basically a number to measure effectiveness of a company efforts.
Conversion
A conversion is basically when an online website visitor complete a desired goal. Depending on business goals a conversion can be a sales, a subscription, or any other action on your website.
Audience
An audience is a group of people that are grouped together based on behavior or demographic attributes. It helps to analyze and segment this information to improve your results and bring more people similar to your audience.
Analytics Services
Tracking
Installing tags and tracking software we begin by measuring your website and the behavior of your visitors when navigating your site. From visits to calls we can measure and track everything.
Analysis
We study how your visitors interact with your website. Using this information we make suggestions and changes that can increase your bottom line.
Measuring
We track every KPI for your business and can measure the effectiveness of each marketing effort. You can know if social media or ppc or any other effort is working by measuring its results.
Testing
Once we measure we come up with multiple options to test for improvement. We put this efforts to the test and measure results to determine statistically significant winners that can have a huge impact on your business.
Reporting
Letting you know how your website and campaign are progressing is essential. We keep you up to date with the results and efforts that are implemented on your website.
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Our Analytics Process
Growing your business is our priority. Implementing the use of big data we continuously improve your results and keep bringing you new visitors, customers and sales. Our process is based in the following core functions.
Collection
Collecting the right data and using the right tools for your website business.
Analysis
Diving into your data and using the best techniques to gather useful information for decision making.
Optimization
Constantly improving your website and information based on the results we find to provide growth.