As it is in every case the first step of the advertising process was to meet with the owner of the business to gather as much information as possible and come up with an effective plan of action. Once our team realized the budget was the biggest hurdle, we decided to take this campaign to the fastest approach possible. Once a small but appropriate budget was agreed with the client, our team started with a Pay-Per-Click campaign. Most of the time was allocated to researching low competition, cost-effective keywords that would bring fast results in ways of new customers, which would increase revenue, which in turn will help fund other advertising channels.

Our approach of concentrating on one channel was complemented by a professional website that was optimized for conversions such as leads and phone calls.