Search Engine Marketing

Search Engine Marketing - Get Your Business Found Online

Structure Of A Search Results Page

A search engine is a directory database that provides relevant valuable information to a search user when they are looking for information. Two of the most popular search engines are Google and Bing. Below you will find a sample of a search engine results page and we break down each section for you to understand each of our services within search engines.

1. Pay-Per-Click

Search Engine Advertising or Pay-per-click is a method of online advertising that targets search users and social media users. As the name describes it, you only pay when someone clicks on your ad, as opposed to traditional advertising where you usually pay for exposure or views. This helps your narrow your budget and make it targeted to an audience that shows interest or searches for your products and services. Usually in search engines Pay-Per-Click will guarantee you top spots on the search results page thus it generates lots of clicks and traffic to your website. As seen in the example ads also contain a little description with the label "ad" on the top left that describes the section as paid advertising. Most Pay-Per-Click platforms offer a bidding system that takes into account many factors for rank positions and for cost per click. This method is the preferred source of traffic for many business and usually it's the fastest to implement and provide measurable results.

2. Business Listings or Local SEO

This refers to the process of optimizing your online presence at the local level. Over 40% of searches are local so is important for your business to have a presence in the local map of search engines and other platforms. The second section of a search engine results page is usually dedicated to the local map, just like in our example, this refers to businesses within close proximity to the user that offer services or products relevant to what the user searched for. Having a campaign for Business Listings or Local SEO helps your business by consolidating your business information in one dashboard and distributing to over 1000 websites, local platforms, GPS devices and more. Search Engines are cleared that having a well built local presence will help boost your online presence in other areas such as SEO. Reputation management is also part of this feature since most search engines offer the possibility for users and previous customers to review and rate businesses, as you can see in our example the star rating varies and display as graphical representation of your reputation rating. Additionally, this can be link to your advertising campaigns to also increase trust and confidence for possible customers.

3. Search Engine Optimization (SEO)

SEO/Search Engine Optimization - The last section of your search engine results page is the "Organic Listings" section. They are referred as "Organic" because there aren't any financial advertising processes that will give you a position on the page and Google doesn't charge any money to the websites that dominate the first page in this section. Instead, Google promotes and rewards websites that follow a list of technical factors that make such websites easy to understand and relevant to the users search interest. The goal is to make the search results page as relevant as possible for the user. In order for your website to rank here, it needs to have several technical aspects optimize to make it "Search Engine Friendly". SEO if the most powerful tool of this list of advertising techniques in terms of generating traffic to your website but it also requires the most time and maintenance since it's highly competitive for most industries.

Search Engine Marketing Services

Search Engine Advertising

Researching, creating and optimizing your ads in top positions for search engine platforms like Google & Bing.

Display Advertising & Remarketing

Creating, managing and placing ad banners and videos on popular pages relevant to your niche market.

E-Commerce Advertising

Creating, managing and updating product feeds and product listing ads for platforms such as Amazon & Google

Social Media
Advertising

Creating and managing pay-per-click ads for social media platforms. Driving actions to your website or campaign.

Conversion
Optimization

Improving cost while increasing sales thru our data analysis approach that measures every action taken on your website.

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Building Search Engine Marketing Campaigns For Your Business.

Our approach focuses on your business needs, we drive cost effective traffic to your website giving you the ability to compete relatively quickly in your area.

Research

This stage is for discovery, learning about your market and your business, learning about your competition and building ideas that can help your campaign

Planning

Here your campaign starts to take form, starting off with persona building and audience definitions, designing the right copy to engage each of your persona types.

Structuring

This stage focuses on building keyword list, placement list, audiences list, ad copy, ad extensions, landing pages and obtaining all required approvals before launch.

Launching

Once we obtain all pre-approvals from search engine platforms, it’s time for you to review your campaign provide approval and launching it to all selected platforms.

Optimizing

Once traffic is generated and visitors start landing on your page, it’s time to measure your campaigns, make adjustments, improve on your success and continue to repeat the formula.

Search Engine Marketing Management Services

Continual management is always necessary for pay-per-click campaigns. Is important for your campaign to keep up with platform updates, industry changes and best practices to make your campaign a long term success. Our services don’t just stop once your campaign is create we help your business with full management services.

Account Audit

Constantly reviewing your account and making changes to improve results.

Keyword Research

Finding, adding and removing the right keyword or search term from your campaign.

Ad Creation

Using the art of persuasion through ad and creatives to promote your website.

Bidding Optimization

Knowing and optimizing how much you are willing to pay per click can sometimes make or break a campaign.

Budget Optimization

Allocating the appropriate budget for a campaign and administrating your monthly budget correctly.

Extension Management

Adding your address, your phone number, promotions, links to main pages on your website and more.

Landing Page Creation

Redirecting your traffic to the right page with the right content helping you increase conversions.

Optimization

Making constant improvement to your landing pages, ads, keywords and campaigns.

Reporting

Measuring, analyzing and reporting all data obtain thru your online advertising efforts.

It's Easy To Get Started

1

Set up a Free Consultation With One Of Our Experts

2

Go Over Your Business And Marketing Goals.

3

Design An Advertising Strategy That Will Adjust To Your Needs

4

Start Getting Customers & Growing Your Business