Understanding how advertising works on consumers and demonstrating its effects is a fundamental issue for all marketers. Many different models have been developed to solve this problem. Among these models, the AIDA model is one of the most used models. It was developed by Elmo Lewis in the late 1800s. This model, in the personal […]
AIDA Model – What is it? and how it applies to advertising and marketing Read More »
Page Conversion – Apart from fabricating strategies that would effectively magnetize organic traffic to your website, you must also ensure that the major part of it is actually getting converted. Considering the humungous pool of market competition that is only swelling by the day, you might face a hard-time increasing your page conversion rate. However,
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Brand Advertising – Today, having a good image is essential for any business because when faced with two similar products, a consumer will choose the product that has the greatest notoriety, the one that will make the best impression (quality, price, design) but above all the one who led the best branding (advertising and commercial
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There are two main ways of online advertising. They have the opposite goals, so they require a different strategy. These types of advertising are direct response advertising and brand advertising. Direct response advertising focuses on getting a response from the target audience right away. On the other hand, brand advertising wants to achieve awareness and
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